Isossy Children was so excited to discover the high end children's furniture brand "Punkin Patch Interiors" this year. In this feature we meet founder Toks Aruoture to find out what makes her business so special.
What inspired you to
start your business?
I was inspired to start Punkin Patch Interiors after I had
my son, the idea of going back to a job I hated didn’t sit well with me. In
addition I noticed there was no provision for high end, bespoke nurseries and
children’s rooms in the UK. It was surprising that the only options celebrities
had for their babies nurseries were high street brands.
What have been your
favourite client experiences?
There are quite a few memorable ones. We were given the task
of creating a luxury nursery for a President’s London home in 4 days. Our
typical nursery takes 8 to 12 weeks to pull together as most items are made to
order from scratch. The fact that we pulled it off still amazes me, especially
as it was the week the Olympics began.
What advice would you
give to someone starting up in your industry?
Do your research to find a niche. There are many stores
selling the same items, so you have to find that unique element that will set
you apart from others. It may be an additional service that no one else offers,
or your excellent customer service.
What are your long
term goals?
To use my growing business as a platform to inspire and
mentor the youth and young adults; I
believe everyone has a gift and we will not be truly happy unless we use them.
Isossy Children
celebrates diversity through global clothing for children. Why do you think
diversity matters for every generation?
Our country is becoming more culturally diverse by the day. The latest census records show 14% of the
population (7.5 million) in England and Wales are foreign born and the figures
are rising. Each national has a unique background which adds tremendous value
to our communities. Children exposed to
multi-cultures have a more realistic, balanced and tolerant view of life than
those raised without this awareness.
What words of wisdom
do you think every child should grow up knowing?
Every child has a unique and special gift that only they can
do excellently. We are all different because we are all special in a unique
way. One of the most important gifts you
can offer a child is the gift of authenticity, be yourself.
Contact Details
Toks Aruoture
www.punkinpatch.co.uk
Oh my, can they come to the US - I would love this furniture for my girls!
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