Friday, 14 June 2013

Isossy Children meets Caroline Africh, the founder of Things 4 Bubs

Isossy Children takes a trip to the shores of Sunny Australia to meet  Caroline Africh, a mumpreneur, business woman, writer and blogger. Caroline founded Things 4 Bubs, an online retail and distribution company, when deciding to pursue passion over the corporate world after the birth of her son Henry. On a daily basis, Caroline spends her time between running the online business, dealing with suppliers, and looking for expansion opportunities. Caroline is a regular contributor to Aspire Magazine, a member of the CEO Blog Nation Council, and also writes her own entrepreneur blog.  
What inspired you to start your business?

I am a banker-cum-mumpreneur who is currently learning how to juggle work, life and a toddler! Having spent the last 10 years building a career as a Project Manager in London, I decided to pursue passion over the corporate world after the birth of my son Henry in 2011. Hence, Things 4 Bubs was born. Things 4 Bubs is the sole distributor of Attipas functional toddler shoes in Australia and New Zealand. Things 4 Bubs also manages the online site Attipas Australia,

What have been your favourite client experiences?
Hearing positive feedback from each and every client! The shoes have a bit of a cult following with many people trying a pair, then coming back for 3 or 4 more!

What advice would you give to someone starting up in your industry?
Plan carefully (money, timings, goals, etc) but don’t get too caught up with the finer details. Trust your gut and go where your mind takes you. The world is your oyster.

What are your long term goals?
Attipas toddler shoes to be the number 1 choice of toddler shoes in Australia, stocking in all major retails and independent stores.

Isossy Children celebrates diversity through global clothing for children. Why do you think diversity matters for every generation?
Each child needs appreciate uniqueness as the world is a unique place. ‘Sheep’ mentality and culture is everywhere in Australia though not something to be celebrated.

What words of wisdom do you think every child should grow up knowing?
Love yourself and others will love you.

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